Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Scoop.it!
What Is Content Curation Curation is an active filtering of the web’s infinite content and it may be the most disruptive Internet marketing tactic. Curators do more than simply assign meta value via categorization. 
No comment yet.
Sign up to comment
Scoop.it!
The Knowledge and Resources Needed to Grow your Business in the Crowdfunding Market.
Martin (Marty) Smith's insight:
Every one of these 3 crowdfunding whitepapers is worth a read. As I state on our #startup http://www.crowdfunde.com crowdfunding will become a new and important marketing "channel" for all NOT JUST equity crowdfunders.
Scoop.it!
Search Engine Optimization or SEO is no longer what it was a couple of years back. Now, an SEO specialist needs to widen his skill-set to survive in his profession, and shift towards Search Marketing Integration or SMI.
Martin (Marty) Smith's insight:
Have you noticed a trend toward calling everything the "new SEO"? I'm guilty too with my Storytelling Is The New SEO deck on Slideshare (http://www.slideshare.net/martinmartysmith/storytelling-new-seo ). We are wrestling with what the absence of so much busy work creates. "Search Marketing Integration merges the world of marketing with keyword themes and link building to get soaring organic visibility and better ROI. SMI is all about effective use of cross-departmental initiatives. In short, success in an SEO campaign will no longer come from the irrelevant and redundant tactics. The caliber to integrate SEO with the marketing initiatives (branding, press releases, events, products, etc.) of an organization will measure true SEO success." Not sure about the "soaring" part, but I know any website I manage makes more money with a Phil Buckley or a Bill Ross along for discussions about "blue oceans", keywords and content.
Agnipravo Sengupta's comment,
January 1, 2014 12:38 AM
I read an interview of Rand Fishkin where he pointed out that SEO should not remain as an independent sector. It should play a greater role by taking active part in every other sectors of an organization and act as a "layer" over them.
Scoop.it!
How Netflix + Roku Is Changing Content Curation In Competitors Beware Ways.
Martin (Marty) Smith's insight:
Netflix + Roku is changing content curation. By making content a flexible layer of presentation a small number of titles feels infinite, relevance and User Generated Content goes up along with profits while costs go down. Amazon.com and very content curator and Internet marketer could learn a thing or two from Netflix + Roku.
Scoop.it!
Fires happen to every website no matter how careful their overseers. Fires destroy value. Today's fires are complex and intertwined requiring specialized cross functional teams to extinguish called Hellfighters.
Scoop.it!
Sharing Our Secrets
Scoop.it!
Great Conent Marketing * Cause marketing, since it is highly emotional, generates great social shares and links.
That last bullet may be a little "trust me" for some, but trust me ANYTHING you do now must be supported by content marketing OR your assets will be stolen and/or be worth less.
Scoop.it!
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
![7 Hero Stories Every Website Should Share [Examples] | Curation Revolution | Scoop.it](https://img.scoop.it/ZBgrhKP0SH3VUVTTY6nqFTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
There are 7 Hero Stories Every Website should master:
* Enlightened (REI.com).
* Vicarious BestBuy).
* Altruistic (Kiva.org).
* Rescue (Kiva.org).
* Stranger (McKinsey).
* Like Us (CharityWater).
* Togehter (Kickstarter).
POLL: Added a poll so you can share what kind of hero you want to be: http://poll.fm/4dwxe
Find detailed examples of copy each kind of "hero" copy here: http://bit.ly/14LcUpg
Share your examples here: http://bit.ly/16XD5II
@HaikuDeck Here: http://bit.ly/1duNwc7
|
|
Rescooped by Martin (Marty) Smith from Startup Revolution |
Scoop.it!
Your favorite superhero has the power to save your business too. It's time for the business owners to take lessons from superheroes, and implement them in order to achieve success.
This was a fun way to discuss leadership archetypes.
The 198x Vietnamese generation (in their early 30s now) grew up with Tsubasa, Teppi, Dragon Balls, Doraemon, TKKG. Mostly about friendship & hardworking spirit than super hero.
Quote from article: "Do you remember spending sleepless nights as a kid, reading your favorite superhero comic books? If you do, then you might also remember that “giving up” is not what the superheroes teach us. Well, no one is going to get a neutron laser or an indestructible shield for sure! However, there are some effective and invaluable lessons every business owner can learn from his favorite superhero, and implement them on the business battlefield."
|
Suggested by Carla Deter |
Scoop.it!
Reevaluate Your Content Factory and Convert! A majority of bloggers, authors, writers, business owners, and publishers will always harp on creating content for customer and audience engagement, but...
Love these 3 Reasons why content marketing "fails" (i.e. doesn't get shared):
1. Content does not follow conversations people want to discuss.
2. You have no distribution center to get your content out.
3. Your content is too internally focused, of low quality, too routine.
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
![The Content Marketing Mix [INFOGRAPHIC] - Pardot | Curation Revolution | Scoop.it](https://img.scoop.it/O_yF6ziY-e7r607T4Gr_cTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
As the proliferation of the web continues to create more independent and informed consumers, sales and marketing teams have had to evolve their strategies to cater to a generation of consumers that no longer wish to be “sold” to.
Working on a business plan for a suite of publishing tools called SpinSnip and found this post and graphic from the inbound marketing team at Pardot (didn't know they were purchased by SalesForce...interesting) helpful.
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
THE Content Review Goldmine
I love to debate the differences between B2C and B2B Internet marketing. When I left my Director of Ecommerce position to become Dir of Marketing for Atlantic BT, Raleigh's largest web and software development agency, I heard about how different B2C (what I knew) and B2B were from one another.
Yeah not so much.
Timing is different, but not as different as you think. B2C only SEEMS like their transactions are immediate. On the Ecom site I managed at this time of year we would expect 3 to 4 visits before a purchase.
The summer is slow for most B2C Holiday-oriented websites, but Christmas happens on Google right now. The snap shot from the summer is what controls the fall so Christmas gets earlier and earlier for most ecommerce merchants.
Big ticket B2B selling is more relationship based. You can translate that last sentence to mean more visits and so content plays a key role in building the relationship over time and converting the sale (even though connecting the top of a B2B websites funnel with the bottom can be a challenge).
I developed this analysis for Bazaar Voice, still a favorite tool despite their turning down Cure Cancer Starter for assistance via their nascent foundation. I wanted to alert Bazaar Voice that there is a business AT LEAST as big as the one they are managing now (about $40M topline) in content reviews.
They didn't buy it. I think they missed a huge new market. Content marketers have "products" too. Our products are the content we create. Reviews generated more engagement than "comments" and reviews are already half way to gamification.
Why haven't B2B content marketers flocked to Bazaar Voice? Because they don't know what they don't know and, oh btw, B2B is so different than B2C.
Yeah not so much.
Read this "white paper" analysis and see if you don't think there is a sizable business sitting on the ground waiting to be picked up.
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
Netflix data shows a propensity for "binge watching". How do we create content marketing to encourage a binge?
This Haiku Deck shares tips on how to make your content marketing "binge friendly".
Great insight that binge viewing is a big part of 'how we watch'. Could be an opportunity for Tagmotion, to promote multiple programs quickly by opening up highlights (within programs) for sharing..
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.
Note
This post is a response to Your Guide To Conent Curation for SEO by @jaysondemers (Jayson DeMers) for Search Engine Journal. Jayson's post is dissonat to my content curation experience in several important ways.
Your Guide To Content Curation For SEO is brilliant, includes orginal thinking and cagegorization I haven't thought of or about and gets more right than wrong.
That said, it felt important to sit on the ground and discuss where my content curation experience over the last three years differs from Jayson's declarations.
I linked his post and be sure to read mine and his, comment and share your thoughts since understanding what content curation IS and how it relates to SEO feels important :). M
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
Top 5 Reasons Today (5 more tomorrow)
This post got so good to me I had to break it into two. The top 5 reasons Amazon will be kicking ecommerce butt and taking names next year:
* Content Curation (they are better at riffing, snipping and spinning content than anyone).
* Understand INFORMATION = more than half the "profit" of an online transaction.
* Price Arbitrage (no prices is ever static on Amazon).
* Arbitrage Everything (Amazon will trade anything and everything).
* Amazon Thinks in web "scale" and that is BIG and BIGGER, Fast and FASTER.
Don't despair. Yes Amazon will be kicking all of our butts for quite a long time online, but that doesn't mean we can't grab bull by horns and narrow the gap in 2014. Knowing what Amazon is so good at is a great place to figure what you can STEAL.
Doesn't cost much to CHANGE your thinking and may win the day!
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
Here are 5 Quick and Easy Content Marketing Tips for Small To Medium Sized Businesses:
* There Is No Them.
* Email Market With Personas.
* Create Q&A Content.
* Conversations Not Lectures.
* Have and Create FUN.
This post is trending on ScentTrail Maketing with over 1,000 views now.
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
Here are the content marketing tips for #startups and #smbs shared in this post:
1. Create content before, during and after events.
2. Support great posts about you by writing about them.
3. Don't SELL, CURATE instead.
4. Create content with an eye toward what you want.
5. Tools matter.
http://scenttrail.blogspot.com/2013/11/5-quick-easy-content-marketing-tips.html
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
How can content create Dylan's sense of space? How can stories confuse, thrill and teach? What your content's tone? Confident? Fun? Mysterious? Kind? Are words music? Do they sing off the page?
Wait before you roll eyes and click away. Why create content? Writing is an intimate act, a share between siblings, a whisper in an early quiet dawn. Great content is calm. We read or listen because we must.
Tangled Up In Blue.
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
One of the best Scoop.it curators, Jan Gordon, launched Curatti.com Editors of Chaos today. Jan's laudable mission is to increase relevance and knowledge while decreasing spam and the mount of info we all attempt to wrestle to the ground daily. Go Jan Go!
Great mission, great curators, writes and editors of chaos mean Curatti will quickly become an indispensible tool to separate wheat from chafe.
|
|
Rescooped by Martin (Marty) Smith from Digital-News on Scoop.it today |
Scoop.it!
Social media marketing is simple in one sense. Create content that adds value and then try and get it out to as many people as possible.That's reach. If you do it well then the crowd shares and it travels around the world at the speed of a click.
Great Jeff Bullas (@jeffbullas) post (as usual) and Thomas Faltin ( @Odin666CF_DE)scoop (also as usual).
I love all 6 of Jeff's recommendations (especially contest, games and gamificaiton #2) and agree with "matching the hatch" of content to social net (tip #4).
@Scoopit does great Twitter chats (think Twitter on SPEED live). Lots of good tips to learn from...as usual.
Some call it Social Reach I call it Social Link Wheel that becomes your Social Sphere of Influence and that's where the fun begins.
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
Curation Works
Doubt the value of curated content? Have skeptical CFO who doubts the value of "inbound marketing" in general and curation in particular? You may want to introduce your CFO to Robin Good.
Robin is an uber-curator who knows about every cool tool moments after they push live and who speaks, teaches and explains content curation. Robin's Scoopit just reached 1M views.
Your CFO may say, "Views don't matter, only conversion does". Let's grant your CFO his statement and ask a question. All things being equal do you think conversion increase in some synchronous dance with views? Let's continue to ask what small % your CFO will grant for conversion.
Lets say your CFO says 1%. The law of large numbers says we would rather have 1% of a million than one percent of a smaller number. 1% of 1M is 100,000. Even if what you sell cost a dollar Robin's curation on Scoopit just produced $100,000.
The other discussion for your CFO is to discuss Robin's cost basis. If you publish 1M words with a cost of $.05 a word you will spend $50,000. Even if you have the 50,000 creating that much content isn't always a good idea.
We've created a new metric at Atlantic BT called Link Efficiency Index or LEI. LEI judges the ratio of content created (pages in Google) to inbound link support. Increasing page counts without social shares (links) lowers LEI and so makes a post Panda and Penguin Google unhappy.
Curation can increase views, subscribers and conversion without lowering LEI especially when using a tool like Scoopit (if you embed Scoopit inside your stack you may want to keep Google's spider out or LEI can be hurt and dupe content issues may become an issue, an issue easily avoided with robots.txt or rel no follow).
Curation, especially when you are as good at is as Robin, generates views, subscribers, engagement and conversion while costing a fraction of the fully weighted cost of creation. Curation also avoids the, "Talk to yourself about yourself," trap 1M words of creation might create.
Congratulations to uber-curator Robin Good. As I've written this Robin has had 500 views (amazing).
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
Diversify Your Content Marketing For Greatness
When everyone is doing something online you need to do it BETTER. If your content marketing rides these "Four Horsemen" you will diversify your base and so become stronger faster.
Content Marketing's Four Horsemen
* Content Creation.
* Content Curation (with tools like @Scoopit).
* User Generated Content (UGC) Engine.
* Ecom.
This ScentTrail Marketing post explains how to use these tactics in combination so your content marketing is GREAT, highly differentiated and SEO strong.
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
Myths Cost Internet Marketers Money
I'm not a big myth believer. As a former Director of Ecommerce and now Marketing Director for Raleigh's leading software and web development company Atlantic BT I tend to believe in metrics and experience.
When I left e-commerce to become a B2B marketer I heard a persistent myth - that B2B marketing was dramatically different than B2C. After two years this post argues there is NO DIFFERENCE between the core of B2B and B2C marketing.
Just FEELS different :).
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing,
Why Content Gets Shared
Turns out our gut instincts about content marketing are correct. The TOOLS we use and the content we curate and create make a difference in the amount and velocity of our social shares.
Tools such as Scoop.it and your blog are indispensible say the results from a 30 day in depth view of @ScentTrail mentions on Topsy. Type of content also matters.
Infographics, SEO and my trusty ScentTrail Daily Paper.li generate the most mentions. Friends also matter.
#4 on the mentions list is group tweets from friends with thanks or best wishes for the weekend. Staying connected and sharing are critical to successful content marketing.
Interesting bottom line is a confirmation of what all content marketers know to be true. Confirmation of the fact that content gets shared is in the numbers. I don't curate or create 30 pieces of content a day (well not on most days lol) and I've certainly NEVER created 66 (most mentions in a single day in this study.
These numbers confirm what we know - content gets shared and explains what types of content is most likely to generate shares and what tools to use to promote shares.
Marty thanks for sharing this study. In the world of online social sharing we need to rethink of the role as content providers.
My thoughts on how old content media producers need to evolve.
Interesting to see how newspapers, tv and radio are starting to figure out the "value added" model of internet marketing. People will pay for digital content, and the great thing for the publishers is the low cost of distribution. Online marketers have done it for years using micro websites with targeted content and now apps. I don't see why a newspapers,etc. should be any different.
The way I see it is the newspaper and their website should be the teaser to the value added content. Right now it's like they tell the story and move on, then cry the blues, no one will pay us for our content. Now if they extended the content or partnered with someone (eg health or fitness) for value added content people would pay.
The newspapers, tv, etc, need to become the advertiser of the content, instead of depending on advertisers to support the media.
They have a reader base that many bloggers would love to have, but they need to rethink the connections they make with the reader.
Disruptive & Exploding Content Curation
Wish I could tell you I plan to write sentences that will resonate and define something like content curation in a helpful way. The plan is to LOVE what I do and want to share it as often and as many ways as possible almost everything after that is accident (lol).
Content curation is about to explode. It has too, as Scoop.it's CEO Guillaume noted a good argument could be made that all content that ever needs to be created already has. This means the shift is to the curators.
I read something attributed to uber-curator Maria Popova. She supposedly said each time an Internet marketer uses the word "curator" real curators kill a kitten. Popova was being dramatic, but I take her point.
Our "curation" is digital curation - the active filtering, theming and organizing of a monster fire hose of content pointed at all of us. Our ability to read and make sense of the world may mean we are all "curators". A contemporary life requires curation.
Wish I could plan my day to create another piece of content as well received and helpful as this Curatti.com post, but it doesn't work that way. Better to focus on digging the ditch that needs digging than worrying too much about "viral marketing" or "legacy" content (is my thinking :). M