Brand Marketing And The New Rules Of Engagement: Branding Strategy Insider | Curation Revolution | Scoop.it
From www.brandingstrategyinsider.com - November 30, 2011 11:12 PM
For all the changes affecting media these days, the essential product of media, its content, is really no different. But consumers now consumer media content in a wholly different context, one that is embedded with many new cues.