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Cirque du Soleil is a dramatic mix of circus arts and street entertainment.
*** Re-reading Blue Ocean Strategy I remembered how much I liked their use of Cirque du Soleil. If you can reinvent circus and the theater we can re-imagine anything :). Think of all the change such as 1. WE go to Cirque where the circus used to come to us 2. NO ANIMALS because the cost too much, are unpredictable and don't tell as good a story (and less special now with NeoGeo on 24/7) and 3. Tied to popular brands to amplify both simultaneously (Beatles LOVE etc...). Marty
