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Curation Revolution
Curation the next web revolution.
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Iceberg Effect - A Marin Must Read Sentence

Iceberg Effect - A Marin Must Read Sentence | Curation Revolution | Scoop.it

The Iceberg Effect is why you may not know what you don't know when marketing online. This Curagami post shares how to avoid becoming an online Titanic.

Learn about The Iceberg Effect on our latest Curagami post:
http://www.curagami.com/featured/iceberg-effect-internet-marketing/

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Social Media Reach Is Dead, Long Live Content Curation & Community… [thoughts on Guillaume's post]

Social Media Reach Is Dead, Long Live Content Curation & Community… [thoughts on Guillaume's post] | Curation Revolution | Scoop.it

Social Media Reach Is Dead, Long Live Content Curation & Cmmunity
@Guillaume Decugis  was nice enough to ask me to weigh in on his blog post. He knew it wouldn't be hard for me to write 1,000 words on something that I feel strongly about - what will tomorrow's marketing look like.

Little is certain OTHER than tomorrow's marketing will be very different than today's and unrecognizable from yesterdays. The post on G+ shares my reaction to Guillaume's post along with as much Nostradamas as I can muster at midnight after a long day.

The core is YES content curation is going to be an integral part of the friends of friends marketing creating community we see at our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com ).

One BIG THING we've already learned is RESPECT, ADMIRATION and enough envy to fuel a train for what Marc, Guillaume, Ally and the Scoopiteers created. The post discusses how any cause moves from passion, through to business and finally into quackery.

That evolution is why all tactical online marketing is dead man walking. The key is winning and keeping hearts and minds. Certainly content curation is going to be HUGE in winning the LOVE any successful brand or online presence will require to be successful in tomorrow's marketing. Are there a few other things? You bet and I tried to share all of the hard won lessons about content, community and love team Curagami is learning.

My G+ Post
https://plus.google.com/102639884404823294558/posts/i1fzgtror51

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Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami

Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami | Curation Revolution | Scoop.it
Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.


Martin (Marty) Smith's insight:

add your insight...


Brian Yanish - MarketingHits.com's curator insight, July 23, 2014 8:05 AM

As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.


Why?

The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder. 


Connecting content to product engagement is the new marketing.

Dr. Karen Dietz's comment July 23, 2014 5:43 PM
I really enjoyed this article Marty and am going to reference it for another kind of story project I'm working on. Good stuff! Thanks for finding and sharing.
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Cause Marketing Is The New Advertising - Atlantic BT

Cause Marketing Is The New Advertising - Atlantic BT | Curation Revolution | Scoop.it

Cause marketing is popular, but is easy to do BADLY. This post outlines how Cause Marketing when added to a diversified Internet Marketing portfolio helps create a new and better form of "advertising" and the post includes a link to our new CauseMarketingBecause.com website. 

Atlantic BT BLog Post
http://www.atlanticbt.com/blog/cause-marketing-is-the-new-advertising/ 

CauseMarketingBecause.com
http://www.atlanticbt.com/blog/cause-marketing-is-the-new-advertising/ 

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