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Scoop.it!
Pushing web design forward too fast blows up trust from internal stake holders and visitors. There is an organic path the journey to online community takes. 
Scoop.it!
According to Amir Efrati of the WSJ, Google is creating a integrated marketing solution for small businesses (SMBs) trying to cash in on the consumer shift to social, mobile, local. ***** Google kicking you know what and taking names. Marty Via Manuel Thomas
Scoop.it!
This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.
Via janlgordon, Martin (Marty) Smith
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Scoop.it!
Marty's fist Free Internet Marketing Consulting Office Friday discussed how to become a social business with Alleydog.com.
Martin (Marty) Smith's insight:
Realized a couple of things today about social process, about how to start small and build. Not the way I would do it, I'm all in, but all in freaks people out. Testing and pilot programs allow the perception of incremental acceptance. Which would you rather do? Jump into a cold lake or ease your way into it? I'm a jumper but respect people who must ease in too (don't understand, but have empathy for LOL).
Scoop.it!
Some great social media truisms to inspire your next strategy most of which you can find in Brian Solis great book The end of business http://amzn.to/L9V3gO ;
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Marty I agree. So many businesses still think "Build it and they will come".
The website gets built, they spend thousands promoting it and doing social media and yes the visitors come. One small problem no one discussed with the website development company or budgeted for follow up analytics and review of the design and content to see what changes can be made to improve the ux. So many visitor never comes back and that's where the problem is with most websites. Percentage of return visitors is key.