Six easy steps to curation success Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
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Martin (Marty) Smith's curator insight,
January 1, 2013 9:05 PM
Gamification, the art and science of applying game theory to online marketing, is HOT. The world Google Trends graph above confirms interest is high and getting higher. The steepness of the curve maybe its most impressive accomplishment. * A leaderboard that compares progress in the game. * Small gains leading to bigger gains. * A reward system easy to communicate across social nets. * A game within the game. * A social horse race.
Klout is a good example of "material" gain. As one's Klout score increases by making waves on the social net "material" gain is realized. For now we will overlook the circular nature of the rewards system (the primary benefit of your Klout score going up is your Klout score going up) and leave an upward swing as "material gain".
The interview, not a Reddit player looked at the man as if he was insane. Reddit's gamification was both means and end and the reinforcement came so fast and furious this man was overwhelmed to the extent his life is in ruins from chasing "points".
Gamification Summit in SF April 2013
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Honored when Jeff asked me to be part of this group and am reading every other curators shares very carefully (lol).