Curation Revolution
55.1K views | +0 today
Follow
Curation Revolution
Content Curation

Curation Revolution

Curation the next web revolution.
Curated by Martin (Marty) Smith
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

5 Keys to Creating Customer Evangelists

5 Keys to Creating Customer Evangelists | Curation Revolution | Scoop.it
From www.weblinc.com - April 5, 2016 11:29 AM
To reach new customers through word of mouth marketing, you have to first work on creating customer evangelists
Martin (Marty) Smith's insight:

5 Keys To Creating Community
A friend sent me this post since he knows I've been up on this soapbox for several years now. The 5 Critical Success Factors (CSFs) they share include:

1. Establish An Emotional Connection
2. Keep Customers HAPPY
3. Create A Platform where customers can communicate
4. Be helpful and "of service" to your customers
5. Take action on Feedback (i.e. VALUE IT)

more...
No comment yet.
Sign up to comment
Scooped by Martin (Marty) Smith
Scoop.it!

Curation Is The Next Web Revolution - ScentTrail Marketing Archive

Curation Is The Next Web Revolution - ScentTrail Marketing Archive | Curation Revolution | Scoop.it
From www.scenttrail.com - April 23, 2014 9:08 AM

Scenttrail Marketing Archive
Thought it might be an interesting exercise to revisit key posts from Scenttrail Marketing. Curation Is The Next Web Revolution is why I got to play with Scoop.it.

After one of Scoop.it's founders, Marc Rougier, read this post they offered to let me play with their cool new tool while still in beta. Curation Is The Next Web Revolution feels more true today than when it was first shared in early 2011.

Curation is the best way to test content as I described in How I Use Scoop.it (http://sco.lt/5pwF6n). We are so committed to content curation we are building a new tool called CrowdFunde to help websites understand what content helps them the most.

No doubt in our mind content curation is what's next. What about you? Are you curating content? Share how you use tools like Scoop.it, G+, Paper.li or your blog to create effective content marketing and we will share with our tribe.


more...
No comment yet.
Sign up to comment
Scooped by Martin (Marty) Smith
Scoop.it!

People: 5 Ways People Fix Content Marketing - Curagami

People: 5 Ways People Fix Content Marketing - Curagami | Curation Revolution | Scoop.it
From www.curagami.com - April 29, 2015 8:02 PM

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

Post includes a Fareed Zakaria interview with hedge fund manager Ray Dolio because Ray shares 5 tips for how to become a great web marketer:

* Think more about how "the machine" works (Google in our case).

* Be in the middle of it and expect to get banged up.

* Have great humility and FEAR.

* It isn't KNOWING that matters it is what you do when you DON't KNOW.
* Find smart people who disagree with you and LISTEN.

I couldn't summarize how teams I've led have made over $30M in online sales learn to think and be. Ray may be speaking of how to manage a hedge fund, but he may as well be outlining how to be a great digital marketer.

This post explores an eternal truth - people not things sell.
http://www.curagami.com/magical-thinking/marketing/5-ways-people-fix-content-marketing/

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn