Curation Revolution

The impact of Social Media has changed the way SEO is being conducted and webmasters now need to play catch up again.

 

Social Media has been creeping upon us for some time but it is only this year that it has become so entangled with SEO as to now be an integral part of the way a site gets its content ranked and increases its traffic.

The socialisation of content which began with content sharing in Facebook has, with Google Plus, become an imperative.

 

Whereas in the past a webmaster could get away with a good SEO strategy and a certain amount of automatic social bookmarking of content, these days, he faces the struggle to create content which is of sufficiently high quality to engage interest in social media networks and the pressure to get that content seen as widely as possible.

 

Social Media has gone from being an adjunct to SEO which increased its effectiveness to the engine under the hood which drives some of its most basic functions and which, in addition, determines some of its forms.

 

Here 3 important steps to follow:

 

1) Have a Content Creation Strategy in Place

2) Create Content that is useful

3) Share your content.

 

Full Post: http://helpmyseo.com/seo-tips/647-how-social-media-changed-seo.html 

Via Antonino Militello

"The traditional world of business we know is changing.

 

Well-known brands are struggling to get anywhere in the new economy precisely because they are not getting what it is they must do in order to talk to their customers.

 

A number of global brands, in 2011, suffered humiliating PR disasters because they failed to understand how to use social media.

 

The picture which is emerging is that transparency in communications with potential customers, responsiveness and the personal touch always win over corporate slickness."

 

(curated by the amazing Robin Good) (emphasis mine :)

My note to Robin:

One of the strange results of Google's absolute success is the rapid and growing anti-Google movement. Not anti in a No Logo, Occupy Wall Street way but anti in the, "What else can we do we are desperate and organic takes too long," way. The other thing we are noticing is Social + Mobile can form a powerful Google shadow government capable of carrying companies and brands to good places with almost no Google blessings though only the bravest are opting out of PPC. Thanks as always. Marty

Via Robin Good