Rescooped by Martin (Marty) Smith from Digital Delights - Digital Tribes |
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Martin (Marty) Smith's comment,
April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment,
April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment,
April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
WISEHOUSE's curator insight,
November 29, 2014 11:06 AM
tweeted/scooped by www.wisehouse-publishing.com
Shirley Williams (appearoo.com/ShirleyWilliams)'s comment,
November 12, 2011 7:09 AM
Thank you for your posts
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Great FORBES post every entrepreneur and business person should read carefully. My favorite tip is the first one. Best way to predict thefuture is create it. True.