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Curation Revolution
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Curation Revolution

Curation the next web revolution.
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Red Bull Marketing Lesson: An Unfinished Sentence via @Curagami

Red Bull Marketing Lesson: An Unfinished Sentence via @Curagami | Curation Revolution | Scoop.it
From www.curagami.com - September 30, 2014 10:33 AM

Red Bull Marketing Lessons
When I wrote Red Bull Branding Lessons for @ janlgordon's Curatti (http://curatti.com/red-bulls-branding-lesson-media-companies-now/ ) I had no idea Red Bull would keep teaching us how to create community and collaboration in a social / mobile / connected time.

Red Bull may be the strongest tribe creator in marketing. Why? Because they understand online community ground rules such as:

Red Bull’s Multi-Channel Content Marketing & Curation Strategy Summary

* Create community by focus on undiscovered heroes.
* Use publishing power to ntroduce and help establish new heroes.
* Tell great stories.
* Its about THEM (customers, extreme athletes, cultural icons).
* Tell amazing VISUAL stories.
* When in doubt create something new.
* Don’t worry about brand positioning.
* ASSUME audience intelligence, curiosity and technical proficiency.

Others are getting those lessons too. The Curagami post shares a West Elm example. And then Red Bull changed the game again.

Marketing To An Unfinished Sentence
In their 8/14 Red Bulletin Red Bull shows how to breathe new life into print, create multichannel marketing and engage their readers' curiosity, intelligence and technical proficiency.

Bet you love the Jenny Odell unfinished sentence as much as we did. One more important "new marketing" lesson to learn from The Bull.

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Why Crowdfunding Is In Your Website's Future - $10M Pebble Watch Campaign on Kickstarter

Why Crowdfunding Is In Your Website's Future - $10M Pebble Watch Campaign on Kickstarter | Curation Revolution | Scoop.it
From scenttrail.blogspot.com - February 19, 2013 8:07 PM

The "sheer genius" of the Pebble watch campaign on kickstarter will be somethig you want your team to emulate soon, very soon.

Martin (Marty) Smith's insight:

The Genius of the Pebble Watch Kickstarter Campaign
No one told the Pebble watch team they couldn't mashup distribution, pricing, marketing, sales and funding all in one brilliantly executed campaign. The team didn't have the "curse of knowledge". They didn't know how the game is normally played and that is really good.

Their lack of knowledge meant the Pebble watch team turned to Kickstarter to solve problems no one ever thought to solve via a "crowdfunding" platform. My ScentTrail Marketing post notes how getting distributors to come to you is brilliant.

Combine solving distribution with Pebble's amazing "create your own customized Pebble", an idea that puts the celebrity endorsement game on its head bedcause they fought to give Pebble $1200 each, and you get sheer marketing genius.

There is so much genius to go around here every Internet marketing team should study how Pebble solved traditional problems any startup faces with a single stroke of genius and OPP (Other People's Platforms).

I bet you lunch; your team will be using OPP in a similar way inside of two years.

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Ken Morrison's curator insight, February 19, 2013 8:35 PM

Everyone is wondering if Apple will be releasing a watch.  They should  be checking out Pebble.  This pebble will be making ripples in the tech pond.  Great strategy!
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8 Visual Marketing Lessons from Vogue - Curatti

8 Visual Marketing Lessons from Vogue - Curatti | Curation Revolution | Scoop.it
From curatti.com - March 18, 2014 12:09 AM

You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue. Here are 8 Visual Marketing Lessons from Vogue:

* Be specific & BIG NUMBERS are great ways to be specific.

* Be branded – take advantage of existing brands such as Shades of Grey.

* Be topical – March is “fashion week” in NYC and both magazines have extensive features.

* Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose).

* Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images.

* Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions.

* Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines.

* Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.

 

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malek's curator insight, March 18, 2014 9:15 AM

@Martin (Marty) Smith proves again simplicity is the tip of sophistication.  A clean dozen of how-to.  For a visually wired species like human being, it's always the eye placement and the body positioning.
janlgordon's comment, March 21, 2014 2:45 PM
Loved this post and so did the community, still retweeting and buzzing about it - good job Marty!
Two Pens's curator insight, April 9, 2014 3:13 PM

It's hard to walk into a B-2-B client using Vogue as an ex. but everything they do has relevance. Takes an openminded client to know it.
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