There has been a lot of chatter about the future of content marketing and whether or not it’s sustainable. I think it’s time to change the conversation…
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A few weeks ago, Mark Schaefer came out with his blog post about "Content Shock." The world of content marketers has since exploded, developing a huge debate around the topic. This piece from The Sales Lion talks about different points Mark made and whether or not they are accurate. He brings up an interesting point about the definition of content marketing and how this could be the source of disagreement, rather than the concept of Content Shock itself. What do you think?