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Content is king! Blah, blah, blah. But you need content curation as much as creation in your strategy. Get the tools and tips you need to do it right.
So, curation involves finding and sharing content that you believe will benefit your audience. But there’s one more crucial step that many people forget: read. Don’t simply share something because it’s the right general topic, or written by the latest industry influencer.
Make sure it’s worthy and relevant to your audience....
Via Jeff Domansky
Curation done right is a valuable content marketing tool.