Content Marketing & Content Strategy

Today’s audience has trouble focusing because of their hyperactive, commotion-ridden environment. Everyday, people are exposed to more webpages, TV shows, social media posts, instant gratification technologies and data.

The Attention Economy records how one Sunday New York Times edition presents more factual data than 15th century readers could access in their entire lifetimes! According to new research, social media marketers are turning to visual content to get the job done.

The power of visual content marketing isn’t a new concept. Graphic designers have always had a role to play in marketing and advertising, even on traditional media like TV and newspapers....

Via Jeff Domansky

We are a visual culture. People respond better to visual content and even process information more efficiently when presented in a visual way. With so many performance advantages, it’s clear how design can elevate written content.

 

With the convincing out of the way, let’s talk about specific ways to introduce design and visual storytelling into your content marketing strategy.

 

We all know that blog posts need images but are you using enough?

 

One of the best ways to increase the reach of your content is with the right amount of images. BuzzSumo did the math for us, and found that the right amount of images is one every 75-100 words:

 

“In a study of over one million articles, BuzzSumo looked at how many blog posts with images were shared. Then they looked at how many images, per how many words, got the best results. What they found was articles with an image once every 75-100 words got double the amount of shares of articles with fewer images.”...

Via Jeff Domansky, massimo facchinetti