Content Marketing & Content Strategy

Today, anyone can create content and call themselves a publisher, which means we need to work especially hard to cut through the clutter and get through to a person at the right time in the right place. Key to harnessing video to tell stories people care about and engage with, is to observe

Via David Wesson Evolve Social , massimo facchinetti

Think you need a professional production team to create a worthwhile explainer video? Think again. Compiling an explainer video doesn't have to be more complicated than putting together a slide deck in a Powerpoint presentation. You decide what to say, find some relevant graphics to jazz things up, and record a voiceover. 

Explainer videos should generally be 30-90 seconds in length, which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting your own video, start by gathering some inspiration from brands doing it right. You’re bound to find something that resonates with you as a good example for brainstorming your own.

Here are 17 fabulous explainer videos across a wide variety of industries, media outlets, and publications to jumpstart your own project. You should have no trouble getting inspired to make an explainer video part of your marketing strategy....

Via Jeff Domansky, Os Ishmael, massimo facchinetti

For the online marketer the world just gets tougher each day. Inbound marketing and content marketing are great techniques, but the time, effort and strategy needed to drive sustainable results for a B2B company is daunting. Thankfully content curation tools provide relief by helping business provide relevant content to their readers in a quick time.

With multiple types of content curation tools & platforms available its difficult to understand what would work best for your business. Content curation platforms are using videos to promote and educate their prospective buyers to showcase how effective their solution is.
Sales is increasingly seeing the use of videos in the following areas :

• Overview video of a product / solutions
• Intro / Getting started video using animation & UI Mockups
• How To Videos
• Youtube Promo / Promotional Video
• Infographics / Statics bundled to create Use case videos

 

In this article we look at 20 video marketing examples used by content curation tools that are on the spot. Watch these videos to get ideas for marketing your own content curation solution....

Via Jeff Domansky

Social Media Marketing Podcast 281. In this episode Viveka von Rosen explores everything you need to know about LinkedIn native video.

Via Peg Corwin

Learn how to craft compelling videos for multiple social networks.

Via Peg Corwin, massimo facchinetti

How many videos has your prospect watched today alone?

 

Chances are the answer is “several”.

 

So a better question may be, “how many of those videos were from your brand?”.

 

Video marketing is a significant opportunity for brand differentiation amongst business-to-business marketers today.Stop to consider the facts on video production and consumption:

 

- More than 100 hours of video are uploaded to YouTube every minute

- Online video consumption increased by 38% between May 2011 and May 2012

- 75% of business executives regularly watch work related video...

Via Jeff Domansky, Philippe Trebaul