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Being among the top-ranked search results is key to any website's success, and proper SEO helps achieve that. Via P.j. Germain, massimo facchinetti 
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SEO - Search Engine Optimization, is the route to rake in all the traffic you want. Yes, getting on the first page for relevant keywords guarantees a steady flow of sales and visitors to your site. Via massimo facchinetti
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![The Importance of Content for SEO in Google's Post-Panda World [infographic] | Content Marketing & Content Strategy | Scoop.it](https://img.scoop.it/C9gSIe4bwEevO8sabDJonTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content is the most important factor for search engine optimization in a post Panda world.
Search engines rate a site based on the relevancy of content and therefore, one of the primary factors for ranking on search engines is having quality and user friendly content. As shown in this infographic, content fuels Google organic traffic with 92% marketers in support of having effective content for seo. Via Lauren Moss
Joe Anthony's curator insight,
December 18, 2012 5:30 PM
Courtesy of my colleague @RBLevin: "Content moves from "king" and a vertical ("content marketing") to the centerpiece of communications. Good ideas are no longer enough. PR shops need to be able to ideate, create, collaborate (internally and with media), copyright (yes, the client can own what the media publishes), publish, orchestrate, marshal, and measure their stories" |
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There are seven major SEO factors in particular that seem to have a significant effect on how blog posts are ranked. Here are 7 ways to optimize your blog content. Miss these and you rankings will fail! Via P.j. Germain, massimo facchinetti
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While Hummingbird has been much discussed, not many people understand it yet, or appreciate its benefits because it isn't an obvious feature of Google search. If you want to try it, go to Google on your smartphone and click on the microphone to activate a voice search.
For a bit of fun, say 'Tottenham Hotspur'. Google will search for the greatest team in the world (guest opinion - Ed), and then read out an up to date fact, perhaps the latest result and information about the next match.
Next, click the microphone again and ask a related question, such as 'how old are they?' Google will then show you the Wikipedia information about the club. Ask another question, such as 'where do they play?' and Google will show you information about White Hart Lane.
So, that is Hummingbird in a nutshell - a clever way of linking queries so that, instead of starting each search from scratch, Google can show you more pertinent information related to your previous search.
Stefano Principato's insight:
Think about how different pieces of information can be linked together so that users can find these related articles in a way that is easy to navigate. Information architecture is a skill in itself.
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SOME OF THE MOST EFFECTIVE SEO TACTICS ARE: