Content Marketing & Content Strategy
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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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Rescooped by Stefano Principato from Content Creation, Curation, Management
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10 Qualities of Highly Successful Blogs

10 Qualities of Highly Successful Blogs | Content Marketing & Content Strategy | Scoop.it
The 10 Common Characteristics of Outstanding Blogs

Via P.j. Germain, massimo facchinetti
SparkMyLife's comment, September 17, 2018 12:49 PM
Great information. Any advice for those who only have a Vlogg? Best practices to grow a new YouTube channel?
Rescooped by Stefano Principato from Content Creation, Curation, Management
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How to Optimize Your Sales Funnel Using Content

How to Optimize Your Sales Funnel Using Content | Content Marketing & Content Strategy | Scoop.it
The key to generating more sales is by one; targeting the right audience, two; generating content that specifically helps to drive more people through your sales funnel, and three; giving them a pleasant experience. In short, Targeting, optimizing sales funnel, and providing value.  Generating sales for any business is a primary goal, yet many businesses …

Via massimo facchinetti, Os Ishmael, malek
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Rescooped by Stefano Principato from Content Creation, Curation, Management
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Why Storytelling Is The Key To Success, And How To Tell Your Story

Why Storytelling Is The Key To Success, And How To Tell Your Story | Content Marketing & Content Strategy | Scoop.it
Whether you're a leader in a company, a solo-preneur or a career-minded professional, storytelling is a skill to master if you want to be persuasive, engaging and memorable. The father of branding, David Aaker shares thoughts from his new book: Creating Signature Stories.

Via massimo facchinetti
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Rescooped by Stefano Principato from Content Marketing and Curation for Small Business
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CURATION of Content - Tool to Target Specific Audience

CURATION of Content - Tool to Target Specific Audience | Content Marketing & Content Strategy | Scoop.it
Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business

Via Peg Corwin
Peg Corwin's curator insight, March 15, 2014 10:02 AM

Summary CURATION post that outlines the advantages of curation, its types, tools (not Scoop.it)  and where to share curated posts.  


Find an interesting section on how to choose subjects to target a specific audience.  The process is to be clear about your brand, pick a topic that is not too broad or too narrow, make use of your expertise, profile your target buyers and look at what thought leaders in your niche are talking about.


If you like this scoop, would you consider a thumbs up or share?

Brian Yanish - MarketingHits.com's curator insight, March 15, 2014 6:14 PM

I agree with Peg's comment, the author of the article forgot to add one of the best content curation tools. Scoop.it