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Scoop.it!
"Creating content, and promoting it through all forms of digital media such as social media blogs, podcasts, web video, e-books, e-newsletters, and search engines is what inbound marketing is all about." Via Jay, massimo facchinetti 
Scoop.it!
For many B2B marketers, creating and distributing content is a challenging and time-consuming process. Via Jay
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Scoop.it!
A deep dive approach explaining the connection between content marketing and SEO, this article explores the importance of content comprehensiveness, publication frequency, and more. Read More Via C. Todd Livengood, massimo facchinetti
C. Todd Livengood's curator insight,
March 22, 2017 1:48 PM
"Because being visible to your audience is so important, it’s no surprise that both business-to-business (B2B) and business-to-consumer (B2C) companies prioritize brand awareness and SEO when it comes to content marketing. (Unsurprisingly, B2B companies favor lead generation more than B2Cs.)"
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