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When you effectively incorporate visual storytelling into your web content, you get content that’s more likely to inspire action. Here are 11 techniques to help inspire visual storytelling for your web content. Via Peg Corwin 
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Contrary to popular belief, your brand strategy and your content strategy aren’t the same thing, nor do they function independent of each other. They’re actually symbiotic. Your brand strategy info… Via massimo facchinetti
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Let’s be honest: Consistent content creation can be a huge pain. Trust me, I know. After blogging on a near-daily basis with well over 4,000 posts to my name, I’ve encountered just about every roadblock you can possibly imagine. From crushing cases of writer’s block to digging for topics that make readers tick, there’s no … Via Peg Corwin
Peg Corwin's curator insight,
May 27, 2017 8:32 AM
Content marketers, to maxemize ROI, group content plans by funnel level; focus on promotional channels that make sense; find your topic, angle, slant; and repurpose content.
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I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one. Via Nicoletta Gay
Nicoletta Gay's curator insight,
March 19, 2014 8:29 AM
What are the key elements of content marketing? Check out this periodic table! |
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Google Analytics offers incredible reporting features at absolutely no cost. I know Google Analytics isn’t the easiest tool in the world to navigate. All of the reporting options quickly become overwhelming. Don’t worry. You don’t need to be an expert to master Google Analytics. I’m going to share my insights with you on how this stuff … Via Peg Corwin
Peg Corwin's curator insight,
June 2, 2018 11:06 AM
To improve content marketing, use Google Analytics to understand on-site search queries, check what is working on mobile, optimize site speed, understand your customers with affinity reports, focus on searcher intent, visualize your funnel, focus on current traffic sources, review high traffic, low engagement pages, know when to publish content, track & measure ROI.
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Google’s John Mueller has cleared up any confusion around what to do with low quality content. Via Peg Corwin, massimo facchinetti
Peg Corwin's curator insight,
November 6, 2017 7:54 AM
Content marketers, know the website pages with thin content? “There are two approaches to tackling this. On one hand you can improve your content, and from my point of view if you can improve your content that’s probably the best approach possible.” 
Mubashir Husayn's curator insight,
November 8, 2017 5:03 AM
There is a different way to promote business one of the is banner ad design.
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Have you ever wondered how some bloggers and online entrepreneurs manage to crank out tons and tons of useful an Via Peg Corwin
Peg Corwin's curator insight,
June 22, 2016 12:10 PM
Want viral content that generates leads? This is a great headline for a meaty post full of excellent recommendations that are best practices for both content creation and promotion.
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Peg Corwin's curator insight,
January 12, 2014 4:14 PM
Learn what different kinds of CONTENT YOU MUST CREATE to educate, entertain, persuase and convert. If you like this scoop, please consider a thumbs up or share. |
Find 11 rules for storytelling, three of which are "Show, don't tell;" "Portray dramatic movement," and "Use heros." Why storytelling? "When you combine a strong hook, sparkling writing, and visual storytelling, you get content that’s more likely to inspire action."