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The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on.
In this post, we'll dive into why your business needs a content marketing plan and the exact steps you will need to take to create one.... Via Jeff Domansky, massimo facchinetti 
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From
moz
The biggest pain point of all to come out of the State of Content Marketing survey? "Producing engaging content, consistently." I had been reading all the results with mild interest until those words stopped me dead in my tracks. You may think the source of that concern stemmed from the fact that such a thing should be easy to manage, but it goes deeper than that. Success with content is predicated entirely on your ability to consistently produce content that engages, resonates and adds value to your audience’s lives. And if producing that is the single biggest barrier then we have a problem! You see, investment in content is a waste of money if you don’t have a well-designed plan to deliver constant content.... Via Jeff Domansky, massimo facchinetti
Jeff Domansky's curator insight,
April 8, 2017 11:01 AM
The State of Content Marketing Survey says 92% of marketers don't have a clear plan for content marketing. The only answer: the constant content plan according to Simon Penson. 
Antonio Massari's curator insight,
April 8, 2017 1:11 PM
Una proposta strategica per impostare la gestione dei contenuti sui social.
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From
moz
Q: What kind of content should a local business develop? A: The kind that converts! Okay, you could have hit on that answer yourself, but as this post aims to demonstrate: There are almost as many user paths to conversion as there are customers in your city, and Your long-term goal is to become the authority in your industry and geography that consumers and search engines turn to. Google’s widely publicized concept of micro-moments has been questioned by some local SEOs for its possible oversimplification of consumer behavior. Nevertheless, I think it serves as a good, basic model for understanding how a variety of human needs (I want to do, know, buy something, or go somewhere) leads people onto the web.... Via Jeff Domansky, massimo facchinetti
Jeff Domansky's curator insight,
April 20, 2017 9:55 AM
What's the best way to show local searchers that you're an authority in your niche? You guessed it — through your content. But that can be a pretty vague and overwhelming term; what are some actual ways to make a difference, conversions-wise? Miriam Ellis explains.
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A homepage is one of the most important, if not the most important page on a website. Because it commonly gets the bulk of site traffic, it’s crucial for the homepage to convert as much of that traffic into leads and sales. In fact, check out these 12 key elements a homepage needs to achieve an awesome conversion rate.... Via Jeff Domansky, Neil Ferree, massimo facchinetti
Jeff Domansky's curator insight,
April 29, 2014 1:38 AM
Nice depiction of basic website landing page tips.
Jeff Domansky's curator insight,
April 29, 2014 1:41 AM
Useful list of 12 basic tips for better landing pages. 
Neil Ferree's curator insight,
May 3, 2014 2:36 PM
Excellent set of Home Page elements "every" website should have. About the only thing missing is making sure this content renders well (and fast) on a mobile device (ie) Galaxy S5 + iPhone 5S + iPad Mini just like it does on this site How to Monetize Social Media Marketing |
Discover HubSpot's best steps, tips, and resources to develop a content strategy.
Couldn't agree more