Content Marketing & Content Strategy
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Content Marketing & Content Strategy
Models. Tools & Steps To Executing A Content Strategy
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11 Visual Storytelling Techniques You Should Be Utilizing In Your Content

11 Visual Storytelling Techniques You Should Be Utilizing In Your Content | Content Marketing & Content Strategy | Scoop.it
When you effectively incorporate visual storytelling into your web content, you get content that’s more likely to inspire action. Here are 11 techniques to help inspire visual storytelling for your web content.

Via Peg Corwin
Peg Corwin's curator insight, October 7, 2018 2:27 PM

Find 11 rules for storytelling, three of which are "Show, don't tell;" "Portray dramatic movement," and "Use heros." Why storytelling? "When you combine a strong hook, sparkling writing, and visual storytelling, you get content that’s more likely to inspire action."

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How to Use Google Analytics to Measure and Improve Your Content Marketing

How to Use Google Analytics to Measure and Improve Your Content Marketing | Content Marketing & Content Strategy | Scoop.it
Google Analytics offers incredible reporting features at absolutely no cost. I know Google Analytics isn’t the easiest tool in the world to navigate. All of the reporting options quickly become overwhelming. Don’t worry. You don’t need to be an expert to master Google Analytics. I’m going to share my insights with you on how this stuff …

Via Peg Corwin
Peg Corwin's curator insight, June 2, 2018 11:06 AM

To improve content marketing, use Google Analytics to understand on-site search queries, check what is working on mobile, optimize site speed, understand your customers with affinity reports, focus on searcher intent, visualize your funnel, focus on current traffic sources, review high traffic, low engagement pages, know when to publish content, track & measure ROI.

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8 Simple Tips to Improve Your Business’ Blog

8 Simple Tips to Improve Your Business’ Blog | Content Marketing & Content Strategy | Scoop.it
With the rise of the digital age, there are plenty of ways to get your business’ voice heard, but don’t discount the importance of your blog. Blogging is a valuable investment that your business should…

Via Daniel Watson, massimo facchinetti
Lawrance Annies's curator insight, March 23, 2018 3:53 AM

Blogging ... let your voice be heard!

Thiranya Ravi's curator insight, March 24, 2018 7:42 AM
Honestly speaking, there are hundreds of ways when you search the internet to https://goo.gl/uXDN3U earn money online without investment. You may find some legit sources and many scam sources of making money. 
Get some ways in which you can earn money on online by doing some interesting jobs. 
 
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How to Make Your Content Marketing Profitable

How to Make Your Content Marketing Profitable | Content Marketing & Content Strategy | Scoop.it
Let’s be honest: Consistent content creation can be a huge pain. Trust me, I know. After blogging on a near-daily basis with well over 4,000 posts to my name, I’ve encountered just about every roadblock you can possibly imagine. From crushing cases of writer’s block to digging for topics that make readers tick, there’s no …

Via Peg Corwin
Peg Corwin's curator insight, May 27, 2017 8:32 AM

Content marketers, to maxemize ROI, group content plans by funnel level; focus on promotional channels that make sense; find your topic, angle, slant; and repurpose content.

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11 Methods That Will Make Your Content Marketing Campaign Go Viral

11 Methods That Will Make Your Content Marketing Campaign Go Viral | Content Marketing & Content Strategy | Scoop.it
Have you ever wondered how some bloggers and online entrepreneurs manage to crank out tons and tons of useful an

Via Peg Corwin
Peg Corwin's curator insight, June 22, 2016 12:10 PM

Want viral content that generates leads? This is a great headline for a meaty post full of excellent recommendations that are best practices for both content creation and promotion.

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CONTENT CREATION - Are You Ignoring 97% of Your Customers?

CONTENT CREATION - Are You Ignoring 97% of Your Customers? | Content Marketing & Content Strategy | Scoop.it
Most sales and marketing strategies I encounter focus on one key principal: Sell to prospects who are ready to buy now, otherwise you're wasting your time. And this makes sense from a sales and mar...

Via Peg Corwin
Stefano Principato's insight:
Delivering Value with Content Marketing. One of the most effective ways to engage your entire target market is through the use of content marketing. 
Peg Corwin's curator insight, October 11, 2013 8:37 AM

CONTENT MARKETING Quote:


"By creating and sharing useful, engaging content with your prospects, you achieve benefits throughout many of the buying phases:

  • The 3% see that you deliver the most value for their needs, pushing them to buy
  • The 7% begin to feel the need to buy (and can be pushed over the edge with some urgency)
  • The 90% see you as a useful source of information, and begin to know, like and trust your brand"


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Tanja Elbaz's curator insight, November 23, 2023 5:49 PM
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Building Your Content Research Tool Box: The Essentials Every Marketer Needs

Building Your Content Research Tool Box: The Essentials Every Marketer Needs | Content Marketing & Content Strategy | Scoop.it
Looking for the key to writing successful web content? It all starts with your content research process. Here are a few essentials that every marketer needs.

Via Peg Corwin
Peg Corwin's curator insight, June 26, 2018 8:09 PM

To research a topic idea for new content, develop a list of focus keywords and then check book and research sources. Skim relevant articles, then categorize and organize your information. (Remember this from working on papers for school? Same process.)

Santiago Cantenys's comment, July 2, 2018 8:37 PM
thanks for your information!
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How to Create Mobile Specific Content Campaigns For Mobile-First Index

How to Create Mobile Specific Content Campaigns For Mobile-First Index | Content Marketing & Content Strategy | Scoop.it
Every year, Google makes around 500-600 changes to their search engine. And every year, entrepreneurs, SEOs, and everyone else have to scramble to catch up with whatever they change. But now and then, Google shows us their hand. One such instance is with mobile-first indexing. Since 2016, Google has been experimenting with methods that will allow them …

Via Peg Corwin, massimo facchinetti
Peg Corwin's curator insight, June 2, 2018 10:15 AM

Content marketers, are you designing your campaigns for mobile first?  1)Easy to read copy (short paragraphs, white space, subheads, summary, mobile friendly images, bullets). 2) Use video, #) Fast load time.

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How to develop an eBook that stands out and generates leads

How to develop an eBook that stands out and generates leads | Content Marketing & Content Strategy | Scoop.it
eBooks aren't dead. Actually, they're used as a powerful lead generation tool. Read this post and learn how to develop an eBook that stands out and generates leads.

Via Peg Corwin
Peg Corwin's curator insight, July 24, 2017 6:25 PM

Lead gen marketers, good outline of best practices for your next ebook.  

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Seven Easy Tactics for Generating Content Marketing Ideas

Seven Easy Tactics for Generating Content Marketing Ideas | Content Marketing & Content Strategy | Scoop.it
Marketers struggle with generating content ideas to fuel their content marketing. These seven tactics will help you overcome writer's block and idea-generation hurdles and create effective content.

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STRATEGY - 4 Types of Content Every Site Needs

STRATEGY - 4 Types of Content Every Site Needs | Content Marketing & Content Strategy | Scoop.it

Via Peg Corwin
Peg Corwin's curator insight, January 12, 2014 4:14 PM

Learn what different kinds of CONTENT YOU MUST CREATE to educate, entertain, persuase and convert.


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Beyond A Buzzword: Social Business Delivers

Beyond A Buzzword: Social Business Delivers pres

Via Denis Failly
Stefano Principato's insight:

Social business and content creation

Tanja Elbaz's curator insight, November 17, 2023 10:39 AM