Content Marketing & Content Strategy

The new business era pushes us to become multi-taskers, but in some cases, it may be overwhelming.  Technology has a huge contribution when it comes to marketing. Reacquaint with the audience: As a business owner I must evolve with all the changes that we are exposed to; therefore, innovation is the key. Consumers may become bored with the same products or services. 

Put the information together: Conduct marketing survey because the is one way to put some pieces of the puzzle together and figure out what customers want or needs. Or find out where I need to improve. Based on the data from the survey I must create a strategy to refresh my services, for example, the social media platform plays a significant role because it allows us to do marketing in seconds. Give likes to customers and then check what equipment they show. On the other hands promote our business at the same time because marketing is fun when you have the technology on hands.

I selected this article from Curatti written by Alice Elliott because she explains how to write a blog post that is more readable.

Attract more readers with content that it suitable to them.

How to Create an Attractive Post

It's great to have a strong number of subscribers -- but you need strong content to go along with that. I agree that your audience needs to be both educated and entertained in order to capture their attention.

Elliott explains how to improve your articles and write the perfect post.

Here's what caught my attention:

• The quality of your writing needs to be the best that it can be. You need to write what your audience wants to read in order to retain them.

• Make your blog posts conversational style. Show your own personality in an authentic way to attract more readers. Include your own anecdotes and stories to keep their interest.

• A good post contains value and is useful to the reader. Write something that can make a real difference in their lives.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/45vp30azSQI

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I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create great content with your unique voice.

Generate personalized articles that your audience will love.

How to Craft Unique Content

When it comes to blogging you need to stand out from the crowd. I agree that in order to attract readers your posts need to be fresh and original.

Capaloff shows how to effectively create your own unique voice in your writing.

Here's what caught my attention:

• Capture the essence of who you are in your articles. This is how to become an authentic blogger with a unique voice.

• Become a second level communicator by writing about something that has been covered yet offers a different perspective. This way your content is adding value for your readers.

• There are many different writing styles out there -- find one that works best for you. This could be a friendly approach, a teaching perspective, a storyteller, ect.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/r9mD30ceRw4

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today