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Let’s be honest: Consistent content creation can be a huge pain. Trust me, I know. After blogging on a near-daily basis with well over 4,000 posts to my name, I’ve encountered just about every roadblock you can possibly imagine. From crushing cases of writer’s block to digging for topics that make readers tick, there’s no …
Via Peg Corwin
Content marketers, to maxemize ROI, group content plans by funnel level; focus on promotional channels that make sense; find your topic, angle, slant; and repurpose content.