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Scoop.it!
Some content marketing metrics are easy to find. For others you really have to dig. This chart shows 37 content marketing metrics to track, sorted from least to most important, from social followings to bank accounts. Via Peg Corwin, massimo facchinetti 
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Here's how to use Google Analytics to find your most valuable content to highlight in your email marketing. Via massimo facchinetti
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Google Analytics offers incredible reporting features at absolutely no cost. I know Google Analytics isn’t the easiest tool in the world to navigate. All of the reporting options quickly become overwhelming. Don’t worry. You don’t need to be an expert to master Google Analytics. I’m going to share my insights with you on how this stuff … Via Peg Corwin
Peg Corwin's curator insight,
June 2, 2018 11:06 AM
To improve content marketing, use Google Analytics to understand on-site search queries, check what is working on mobile, optimize site speed, understand your customers with affinity reports, focus on searcher intent, visualize your funnel, focus on current traffic sources, review high traffic, low engagement pages, know when to publish content, track & measure ROI.
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Webpresence looks ahead to 2014 and the content marketing revolution that's set to take place. Here the analytics you need to focus on for content success! Via Peg Corwin
Peg Corwin's curator insight,
January 12, 2014 11:26 AM
Use GOOGLE ANALYTICS to improve your CONTENT STRATEGY. Set dates for a quarter or a half year, and then: - Check BEHAVIOR/SITE CONTENT/ALL PAGES for unique page views of for your pages and posts. What do they have in common? Do more of this. This is just the start. Click for more. If you like this scoop, please consider a thumbs up or share. |
The most visible marketing metrics are the least useful, says Andy Crestodina. "The more you use segments, filters, advanced filters, secondary dimensions, sorting and views, the more likely you are to find something useful."