21st Century Learning and Teaching

A serious marketing expert explores every new trend. They don’t judge. They test. Then, they decide if the trend works for their campaigns. At its core, marketing is all about selling products or services in a way that engages the target audience. The problem is, audience preferences evolve. That’s how digital marketing trends are developed.

Before we start with the trends we expect to see evolving in 2018, let’s see what has been big up to this point in 2017:

Augmented reality. The trend is still relatively new and it’s not going away. According to a report by Market and Market, the virtual reality and augmented reality market is expected to reach $151.3 billion by 2022. We saw IKEA giving us scannable catalogs that allowed us to see how an item would fit in our room. We saw LEGO using AR technology to bring its models to life. That’s smart marketing.
Native advertising. More and more marketing experts are trying to make their ads look less like ads and more like something the consumer would choose to read or see. This publication in The New York Times is a nice example of native advertising. It’s a post paid by Airbnb, but it’s also useful content that informs and educates.
Those were not the only big trends that defined 2017, but let’s stop there. It’s time to focus on the future. A marketer has to foresee the future, so they will be ready to serve the best campaign when the consumers are ready for it.

Digital Marketing Trends For 2018

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Salespeople and marketing types both toss the word 'lead' around a lot, but they don't always agree on what it means.

Most salespeople define a lead as someone who matches the criterion the salesperson has established and who has the need, reason and/or interest in pursuing the product.

However, marketing professionals tend to define a lead as anyone who might have those qualities, and believe that a lead that proves to have the desired attributes is considered to be a 'prospect.'

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Marketing

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Leads

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business

Lead generation is not a child’s play. In fact, it’s really tough.

According to the MarketingSherpa report, a lot of digital marketers still rely on traditional ways of lead generation—going through a list of people or organization and sending them cold emails.

However, most often than not, these accustomed methods are not properly utilized. There is also the issue that most people nowadays are more cautious with their personal emails because of email spams and scams.

While lead generation can be a pretty challenging job, there are actually ways that will surprisingly help you acquire a whopping number of quality leads.

In the rest of this article, I will show you the 5 proven lead generation strategies that you can hack to grow your leads by 3X.

Let’s dive in.

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Marketing

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Leads

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business