How to Leverage Social Media for Promoting Your Content Marketing Campaign | 21st Century Learning and Teaching | Scoop.it

With more than 4.6 billion users worldwide, social media are so much more than places to meet friends online. These platforms are quickly becoming ideal places for brands that aim to expand their reach and increase awareness– from big corporates to freshly-new startups.

Today, nearly 97% of all Fortune 500 enterprises use at least one social media platform to promote their brands. That said, using social media for marketing doesn’t mean that you bombarded social media users with hard-selling, marketing pitches. No one on the platforms wants to be sold to in every step of their experience.

That’s where content marketing fits into the picture. It’s not all about making users buy your product or services right after they land on your profile. It’s more about engaging them and making them stick around.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/?s=curation

 

https://gustmees.wordpress.com/?s=blogging

 

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

 

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

 

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

 

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Content+curation