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Scoop.it!
If companies empower their employees to be active on social media, and the employees are helping to spread the message of the company, the company will be effectively multiplying their marketing, recruiting, and support teams. Learn more: - http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation Via Guillaume Decugis 
Guillaume Decugis's curator insight,
July 14, 2015 12:10 PM
Encouraging or controlling? It seems that this what companies have been hesitating between when it comes to employee participation on social media. Beyond the control-freak dinosaurs, some good-intended companies have reasons to hesitate: employee participation can be hard to encourage and multi-voice communication can be tough. Content offers a framework for employee participation that addresses those concerns. By building and distribution internal topic-based content hubs, organizations can make it easier for employees to participate (sharing is easier than creating) while also providing alignment by curating that content to be on message.
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If companies empower their employees to be active on social media, and the employees are helping to spread the message of the company, the company will be effectively multiplying their marketing, recruiting, and support teams.
Learn more:
- http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation