21st Century Learning and Teaching

What does content curation mean?
Content curation is the process of gathering, editing, and sharing valuable and relevant content from a variety of sources, tailored to a specific audience. It’s like being a museum curator but for online content!

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https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

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Many people use the terms Responsive Design and Adaptive Design interchangeably, but creating a distinction between them does help clarify two different approaches to the modern challenge of designing web pages that work on small and large screens.

In the world of web design, the only thing harder than keeping up with the ever-evolving standards in HTML, CSS, and other technologies, is keeping up with the vocabulary. This article is about helping you understand what responsive and adaptive design mean, and how these approaches differ.

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The Biggest Content Trends in 2018, According to 11 Experts
Reaching the members of your audience through a content-cluttered landscape -- and their ad blockers -- will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.

Marketing moves fast, and working in this industry means you've got to get comfortable with change. At the drop of a hat, new marketing tools can change how we create and distribute our messaging, emerging technologies change how we track ROI, and trends can impact our decision-making processes.

Earlier this year, I made my own predictions for some of the biggest social media trends and content marketing trends brands should prepare for in 2018. To help us all get a more thorough understanding of what the future holds for content marketing, my team and I reached out to 11 marketing leaders for their predictions about the biggest trends in content in 2018:

1. Audience experience will become more important than ever.

2. High-quality content clusters are the future of search.

3. Content strategies will expand.

4. Channel experimentation will be critical to reaching your audience.

5. Brands will need to think like media companies.

6. Dynamic content will continue rising.

...

Read more in the article!

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So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term.

First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And as it gets harder and harder for advertising to work, we expect more companies to make serious, committed shifts like this.

But now that you know you’re serious, you’re going to need to hire people. This assumes, of course, that you’ve decided to keep this thing in-house rather than hire an agency.

I think that’s smart. Here’s why:

Good content marketing involves the entire company – sales, customer service, management, even accounting and development. An in-house team will always have better communication channels with those departments than an agency will. You’ll see each other in the elevator, at the Christmas party, and at any other company-wide function.

There’s no question of everyone being “on the team” with an in-house content program. This isn’t always so with agencies. There are sometimes lingering questions about what an agency’s priorities really are.

Great content marketing rises up from your company’s DNA. Your brand voice, your value proposition, your understanding of your customers… these are so core to your company that I worry about hiring an agency to define it for you.
With the agency thing settled, you now need to go build your team. The question becomes: What are your goals? What’s your budget? Those answers will inform how big of a team you’ll need and who you’ll hire first.

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What is content curation?

Content curation. The term has been used to cover many different things. Most marketers are familiar with the practice of sharing other people’s content on social networks, what we’ll refer to as social content curation. Content curation actually covers much more than just social sharing, and can help your content marketing results in ways you don’t imagine. 

Furthermore, content curation can help other departments of your company to share knowledge or reinforce training programs.

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Découvrez quelques bonnes pratiques pour utiliser la curation de contenu dans le social game de votre entreprise !

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We are pleased to announce a new data-driven endeavour that will support European journalists. In October 2017, the European Data Journalism Network – EDJNet will start producing, sharing and publishing data-driven news content on European affairs across Europe and beyond. It aims at providing news media across Europe with trustworthy and rigorous content and support, and at providing the general public with valuable editorial tools for better understanding Europe.

The content produced by EDJNet will be available for free through a specific multilingual and open source website and on EDJNet partners’ own website.

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In digital marketing, content is the base upon which you promote your business. The smarter your content is, the better results your marketing efforts will have. 

Creating good content helps you create brand recognition, build brand authority and create a loyal following base.  

However, it’s not just about creating content for your business. If you want to have the best result, you also have to know what type of content to produce for different platforms. 

For example, there is no point in producing the same type of content for LinkedIn as the ones you create for Instagram. Unlike LinkedIn, Instagram is all about visual content. 

So if you’re getting good results from a text-only post on LinkedIn, it doesn’t mean that you’ll get the same result from it on Instagram. 

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https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO

An excellent website is an invaluable tool for an inbound organization because an inbound organization starts the buyer journey by creating a website that provides education first. An inbound organization’s website functions as an online portal for actively first attracting, then engaging, a target audience and persona.

One of the biggest mistakes we see companies make is thinking that a website is only an expense and not viewing it as an asset.

Remember, your company website is your very first impression for most contacts. Your website communicates your brand message, engages your audience, and should act as a digital salesperson.

Too often companies cut corners. They don’t use the best tools to accomplish their goals or refuse to hire the best talent to manage their web presence (sorry, but your geeky nephew might not be the BEST choice). Many companies believe that if you build it, they will come. So, once their website is up and running they just set it and forget it.

A part of this mindset is the idea that a quality website is a one-time expense. The idea that you have a big expenditure of resources once and then the website should stand on its own is flawed. A great website can be within any company’s reach as long as they optimize for user experience. A part of good optimization is creating content consistently over time so that your website grows in a meaningful way. An Inbound Organizations website becomes a better resource over time.

As a result, an Inbound Organizations website is an asset, not just an expense.

With that in mind, here are some concrete suggestions for improving your website so you can keep me, and all the other prospects like me, engaged.

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Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are you doing everything possible to increase blog engagement with your readership?

Increase blog engagement in 5 easy steps
Blog engagement is important for a number of reasons. First and foremost, it allows you to reach your target audience and have considerable influence over them. Secondly, it enhances your SEO standing and enables you to prove to the search engines that your content is valuable and worthy of prime real estate in the search results.

“Google notices whenever blog visitors leave comments and posts as well as when they post a response,” SEO Service Agents explains. “For the search engines, they will see that your blog is active and very much alive.  Not to mention the fact that your rankings in the SERP’s will benefit from mentions of your content on social media platforms.  The end result is that all of this will generate more visitor traffic. And that is exactly what you are looking for.”

But what exactly is the goal? In other words, what does it look like for a blog to have high levels of engagement? From a big-picture perspective, you want blog visitors to read and engage with your posts, comment and share on social media, and return to your blog regularly to check for new content.

The big question is, how? How do you get readers to do these things on a steady and ongoing basis? While there are numerous strategies you can use to get the desired results, here are a few keys that leading brands have discovered over the years.

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The challenge of dwindling attention spans
There’s a well-recycled statistic out there that says the human attention span has dwindled from 12 seconds at the start of the century to less than 8 seconds today. And while some people argue the legitimacy of this data point, the reality is that attention spans certainly aren’t getting any better. The multisensory nature of the internet, social media, and other digital technologies is rewiring the human brain and making it harder for people to stay focused on singular tasks and objectives – both online and offline.

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Does your content marketing need an upgrade?

If you’re like most content marketers, it does. Because many content marketers still struggle to get a positive return from their content marketing. And even the marketers who are getting good returns – they work hard for those results.

In fact, one of the reasons they’re doing well is because they’re always on the lookout for how to do things better.

Know why so many content marketers struggle? Well, because content marketing is hard.

You heard it. I said it. Content marketing is hard.

Here’s why:

You’ve got to understand your audience

Get smart about your business needs

Develop content that meets both the requirements of your business and of your audience

Plan all that content

Optimize all that content

Promote all that content

Measure all that content

Update and republish all that content

And plan more content based on what’s working
Rinse and repeat. Month after month.

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There are so many pitfalls in content marketing. Here are 5 content marketing mistakes that scream amateur.

Your goal should be to create content that is instantly helpful to the reader. Make their life better in some tiny way. By giving them an instant return on their time, they’ll continue to invest time reading your content.

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Computational thinking is the process of logical problem solving that allows us to break down challenges into manageable chunks. It is ‘computational’ not only because it is logical in the same way that a computer is, but also because this allows us to turn to computer power to solve it.

As Jeannette M. Wing puts it:

“To reading, writing, and arithmetic, we should add computational thinking to every child’s analytical ability. Just as the printing press facilitated the spread of the three Rs, what is appropriately incestuous about this vision is that computing and computers facilitate the spread of computational thinking.”

This process is at the heart of a data journalist’s work: it is what allows the data journalist to solve the problems that make up so much of modern journalism, and to be able to do so with the speed and accuracy that news processes demand.

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